Double Wear, Reimagined
The NEW Double Wear is everything you love about the original,
now with even better makeup and skincare benefits.
See what Double Wear fans are saying.
Find out why people love this foundation even more than the original.
“Holds up even better”
“Still my exact match”
“My skin but better”
“I feel like myself”
The #1 Foundation in the US*
Now Made For More
Original
· Medium-to-Full Coverage
· Matte Finish
· 24-Hour Color-True Wear
· 8-Hour Oil Control
· 57 Shades
NEW
· Medium-to-Full Coverage,
More Buildable + Breathable
· Full-of-Life Matte Finish
· 36-Hour Color-True Longwear
· 36-Hour Oil Control + Hydration
· 70 Shades, Same True-to-Skin Match,
Even Better Formula
*Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Product Unit Sales, 12 Months December July 2025.
The Perfect Application
1. Shake
Place index finger on top of bottle and shake firmly,
dispensing a pea-size amount.
dispensing a pea-size amount.
2. Dot
Apply dots to areas that need the most coverage.
3. Blend
Blend into skin using fingertips, sponge or brush. Build to full coverage as needed. Let each layer dry before applying more.
More to Love
See NEW Double Wear in action.
Same true-to-skin shade match, even better formula.
Same true-to-skin shade match, even better formula.
THE ORIGINAL
NEW FORMULA
THE ORIGINAL
NEW FORMULA
Longwear Essentials from Double Wear
Shop must-have foundation, concealer, primers, and more.
Is my shade the same?
You can count on the same true-to-skin match in an even better formula.
However, as with any new formula, we recommend getting re-shade matched
as there may be an even better match for you now.
However, as with any new formula, we recommend getting re-shade matched
as there may be an even better match for you now.
Try It On Virtually with iMatch™
Match a Shade From Another Brand
Take Our Shade Quiz
See The Transformation
Choose from 10 different intensities.
BEFORE
Level 0
AFTER
BEFORE
Level 1
AFTER
BEFORE
Level 2
AFTER
BEFORE
Level 3
AFTER
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Level 4
AFTER
BEFORE
Level 5
AFTER
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Level 6
AFTER
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Level 7
AFTER
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Level 8
AFTER
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Level 9
AFTER
Did Estée Lauder change Double Wear Stay-in-Place Foundation?
Yes. The original Double Wear Stay-in-Place Foundation was updated to include even more of the benefits you loved—plus additional skincare benefits, a more dimensional matte finish and more.
How does this formula compare to the original Estée Lauder Double Wear Stay-in-Place Foundation?
It’s everything you love about the original, now with even better makeup and skincare benefits. Here’s what makes this formula stand out:
•More Longwearing – Experience up to 36 hours of color-true wear. It provides gym-proof, transfer-proof and waterproof coverage that resists heat, humidity and creasing.
•More Buildable & Breathable – This lightweight, more fluid, buildable foundation layers seamlessly, giving you customizable coverage that feels comfortable all day.
•More True-to-Skin Shades – Enjoy your perfect foundation shade match, now with enhanced pigments in a more dimensional matte finish.
•Skin-Balancing Benefits – This foundation is infused with skincaring ingredients like our Double Balancing Complex featuring AlgaNiacin™, featuring Glycerin and Hyaluronic Acid, Niacinamide and Brown Algae Extract. The formula helps hydrate immediately, balance skin with 36 hours of oil control* and reduce skin’s oil production in just 4 weeks**.
•More Longwearing – Experience up to 36 hours of color-true wear. It provides gym-proof, transfer-proof and waterproof coverage that resists heat, humidity and creasing.
•More Buildable & Breathable – This lightweight, more fluid, buildable foundation layers seamlessly, giving you customizable coverage that feels comfortable all day.
•More True-to-Skin Shades – Enjoy your perfect foundation shade match, now with enhanced pigments in a more dimensional matte finish.
•Skin-Balancing Benefits – This foundation is infused with skincaring ingredients like our Double Balancing Complex featuring AlgaNiacin™, featuring Glycerin and Hyaluronic Acid, Niacinamide and Brown Algae Extract. The formula helps hydrate immediately, balance skin with 36 hours of oil control* and reduce skin’s oil production in just 4 weeks**.
Did my Double Wear Stay-in-Place Foundation shade change?
You’ll have the same true-to-skin match in an even better formula. As with any new formula, however, we recommend getting re-shade matched to determine if there’s an even better match for you. Use our Foundation Shade Finder to find the perfect shade for you.






